Are you aware of Google search results update named Owl? The search engine giant claims it will help it to determine what is accurate, authoritative, fake news and ferret out hate speech primarily. It will allow people who do a Google search to vote on the search results’ relevancy, hatefulness and much more.
All of these vote results will be added to Google’s search algorithm to provide better returns when someone Googles something. It seems that this vote thing could also be used harm businesses who show up in the search results when “voted” down by competitors. Hopefully, Google has thought this possibility thoroughly.